![]() ![]() The James Charles Palette, from the makeup company Morphe, had it all: 39 eye shadows in glittery pinks and blues, audacious neons and nonshimmery neutrals - and a solid gold tie-up with James Charles, the beauty influencer. It sold out several times and generated tons of attention for Morphe since the palette’s debut in late 2018.īut last year Morphe’s business relationship with Mr. Palette sans origins series#Ĭharles ended after accusations emerged that the influencer had sent sexual messages to underage boys, the latest in a series of controversies for Morphe and its parent company, Forma Brands. (Forma Brands declined to comment for this article.) Palette sans origins skin#įorma also owns Morphe 2, a makeup and skin line geared toward Gen Z Jaclyn Cosmetics, a label from the influencer Jaclyn Hill and helped to create R.E.M. Morphe, which gained popularity with its approachably priced eye shadow palettes (a 35-pan palette costs $25) and makeup brushes, is best known for its collaborations with the biggest YouTubers of the last decade. Makeup, especially eye shadow palettes, created with Mr. Hill and Jeffree Star, the beauty influencer, could sell out in less than an hour. Then, in 2018, news of Morphe’s partners started to seep into the mainstream media. Star making racist comments, and he later apologized. Hill’s lipsticks were poor quality went viral, and she offered a full refund. Charles, who was 21 at the time, admitted to sending sexually explicit online messages to 16-year-old boys, and said he did not know they were underage. Charles declined to comment for this article.) Star did not respond to requests for comment for this article. ![]() “You may want to say you’re a makeup brand and you don’t want to involve yourself in the personal lives of others, but the person you’re collaborating with is someone who is in the public eye - and he has a certain reputation,” said Sukanya Narayanan, 33, of Mr. Narayanan, a technology manager in Toronto, said she initially admired the James Charles Palette, but his behavior turned her off to Morphe altogether. make up our accent color palette, and should only be used in supporting elements. Zahra Mungur, a 21-year-old psychology student, bought the palette - before she saw the fallout from his comments. The digital typeface available for use on websites is Source Sans Pro. Working with beauty YouTubers was proving to be risky business. The company turned to content creators on YouTube to help sell its products, said Kirbie Johnson, a creator of Gloss Angeles, a beauty podcast. “Morphe is tying their name to specific people with huge followings, and then what happens when those people are irrelevant?”Īt the same time, the beauty industry underwent a seismic shift. Makeup trends were changing people wanted subtler “no makeup” makeup instead of the heavy contouring, baking, bold brows and elaborate eye shadow that defined the “Instagram makeup” era that Morphe played a pivotal role in creating. Article contentWhen the pandemic hit, many stopped wearing makeup entirely. Postmedia may earn an affiliate commission from purchases made through links on this page. Reviews and recommendations are unbiased and products are independently selected. For information, call 90 or visit expocity.ca. ![]() ![]() 7, Vaughan it’s open Monday to Thursday from noon to 7 p.m., Friday from noon to 6 p.m., and weekends from 11 a.m. and are priced from the mid-$200,000s to more than $1-million suites in the second tower will be released for sale soon. Suites at Expo City, by Cortel Group, range from 527 to 2,088 sq. Hendricks, senior interior designer with Guidelines Advertising. “It’s all about adding that little bit of glitz and glamour,” says Mr. The 1,098-square-foot two-bedroom unit has been decked out for entertaining, with glass candlesticks and place settings on the dining room table. Grey and beige tones comingle in the unit for a sophisticated space ideal for empty nesters, with dove-grey walls creating a soft backdrop and dark cabinetry adding contrast. “It has a boutique-hotel feel,” David Hendricks says of the A1 model at Expo City. The Model: A Vaughan model showcases classic elements and a contrasting palette Manage Print Subscription / Tax Receipt. ![]()
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